The formula for online success is equal parts marketing, content, and user experience. That being said, on your journey to growth and success, how do you measure if you are achieving your goals and objectives on your website? In addition, how would you know the efficacy of your strategies? Performance metrics play a key role in measuring the efficiency of your strategies, your content, and programs on your real estate website.
Why Use Website Performance Metrics?
Measuring your website’s performance will help you run your online business and help determine opportunities you may not see with your naked eye.
Here are reasons to use performance metrics:
- Real-time measurements — By looking at your analytics dashboard, you’ll know if a landing page is not working or when more users visit the real estate website. Tools such as Google Analytics & the Analytify WordPress plugin provide a real-time look and can be customized to your needs daily. Utilizing the collected info, you can adjust your marketing strategy or website. As a result, you can prevent issues from becoming bigger and maximize the user experience of the content and program.
- A bigger picture of your efforts — You can look at which SEO or social media campaigns drive visitors to the site or if the conversion rate is low. Focus on what the info indicates to develop resiliency and adapt to future possibilities.
- Use performance metrics as a reference — When you want to expand your business and take in partners/investors, the performance metrics can be used as a reference for your growth potential.
Performance Metrics You Need to Know
1. Conversion Rate
This is the percentage of how many visitors actually convert to active customers. For example, the average online conversion rate for real estate is .04% to 3%. If it is lower than .04%, find out where you are losing them during the journey on your website and fix the problems.
2. Traffic
This is the number of new and returning visitors to the site. So, many new people indicate your strategy of enticing new visitors, and returning signifies customer loyalty with high engagement.
Make sure to check out 11 Small Things On Your Website That are Hurting Your Traffic.
3. Bounce rate
This is the rate of how many visitors leave your site after a few seconds or minutes of viewing and only view one page. Suppose the bounce rate is high. This can indicate your content is not effective in igniting interest or curiosity. Your site speed isn’t up to snuff. Or you’re not presenting clear solutions to visitors’ queries.
4. Traffic source
This is where your visitors come from, SE (search engine) pages, social media, or advertisements. This performance metric helps in identifying the strategies that are working. This could be from your SEO, social media campaigns, or loyal customers.
5. Mobile Site Traffic
This is the number of visitors to your website using mobile devices. A high level of traffic from mobile users indicates you must optimize your site’s mobile-friendliness. Consumer behavior has evolved to include more searches done using mobile devices. If your site is not mobile-friendly, you are losing potential clients. Also, SEs include mobile functionality of sites as criteria in ranking.
6. Day Part Monitoring
This shows what time of day more visitors are going to your site. You can use this data to decide when to launch promos and new real estate market listings.
7. Pay-Per-Click
This indicates how many visitors are from paid advertisements. Pay-per-click works if you’re on target with your keywords used in paid adverts, driving traffic to the site, and conversion in relation to the marketing expense.
8. Subscriber Growth Rate
This is the percentage of increasing blog subscriptions and indicates whether the content you’re putting out ignites interest or not. If not, then maybe it is time to rethink your content strategy.
9. Social Media Followers
This is the number of followers across platforms and gauges the size of your online community. It also indicates engagement and interest with your brand and content.
10. Client Acquisition Cost
This calculates the cost of acquiring a new client by measuring marketing expenses and break-down per client to figure the marketing and advertising ROI. Again, knowing your CAC helps prioritize campaigns on target with budget and effectiveness.
Measuring the efficacy of your strategy and content daily or weekly will keep you on top of things. These indicate whether one strategy or campaign drives more significant traffic, converts visitors to clients, how much you spend, and the return from those expenditures. All these are readily available once you’ve customized your analytics dashboard to what metrics you think will help you the most in running your online business.
Key Performance Metrics to Measure Website Efficiency
The real estate website experience is as important as your content. You present your data and content utilizing the user interface. And if your visitors are pleased with how you present your listings, blogs, videos, and photos, it is likely they’re on the halfway mark in deciding to use your real estate services. Here are performance metrics you can look into for site program performance:
- Website Speed — This measures how fast your website loads, specifically, landing pages, photos, and videos. The average load time is two to three seconds upon input request. This is crucial to your success online. It helps identify speed problems and allows you to be on top of the issue before it becomes a real concern.
- Error Rate — This tracks the rate of issues raised related to errors. Errors happen for different reasons. Preventing each one can be difficult. The solution is to monitor the performance metric before these become major problems. If your visitors encounter errors on pages, they will lose interest and exit. A well-maintained site gives an impression of professionalism, and you are ready to do business with them.
- Peak Response Time — This metric identifies the longest server response time for the requests. This will indicate if the website applications are underperforming or have difficulty fulfilling user requests. Through the metric, you can identify the reasons and fix them. Looking for an amazing hosting platform check out Cloudways and look no further.
Make sure your strategies — advertising, content, and website experience—are on point to capture the target audience and encourage them to move through their real estate journey with you. These website performance metrics are your tools to ensure you can meet your objectives and goals.
