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Never Miss a Lead Again — Capture, Qualify & Book Appointments with AI
AI chat for real estate websites. Answers listing questions using live MLS data.

Real Estate CRM for WordPress, Powered by AI.

CT Leads Pro is a modern AI-First real estate CRM designed to be simple, powerful, and easy to use. Capture leads, manage conversations, track activity, and close deals without the complexity of traditional CRM software.

Capture Leads

Automatically capture and organize leads from listing inquiries, forms, chat, and website activity in one centralized CRM.

Track Activity

See exactly how leads interact with your site including listing views, searches, saved homes, and engagement signals in real time.

Loved by Real Estate Professionals

Just a few of the 790+ 5-star reviews from our very happy customers.

According to a study by REAL Trends, the majority of real estate agents surveyed said that using a Real Estate CRM system increased their productivity by at least 50 percent.

AI-First Real Estate CRM

Everything You Need in an AI-First Real Estate CRM

CT Leads Pro is the real estate CRM built specifically for WordPress. Lead capture, messaging, AI automation, appointments, outreach, transactions, pipeline management, and communication all work together in one connected platform designed for modern real estate agents and brokerages.

Lead Management

Capture every lead, build complete profiles, track engagement activity, and organize your database from the very first interaction.

Lead Capture

Listing inquiries, contact forms, live chat, website registrations, and CSV imports automatically flow directly into your CRM.

Lead Source Tracking

Track where every lead originated from including listings, campaigns, forms, referrals, and direct traffic sources.

Rich Lead Profiles

Every lead profile includes notes, conversations, budgets, tags, custom fields, and engagement history.

Tags & Segmentation

Organize leads by audience, engagement level, property type, lifecycle stage, or custom workflows.

Lead Heat Score

AI-driven engagement scoring helps agents identify the hottest opportunities based on real activity signals.

Lead Intelligence

Every Lead Profile Connected to Real Activity

CT Leads Pro gives agents a complete view of every lead including searches, viewed listings, saved homes, appointments, conversations, AI-generated summaries, engagement history, and pipeline movement.

  • Real-time lead activity tracking
  • Conversation history and notes
  • Property engagement visibility
  • AI-generated lead summaries
  • Appointments and pipeline visibility

AI Intelligence & Automation

Replace guesswork with AI-powered insights, automated workflows, intelligent prioritization, and natural language CRM interaction.

AI Lead Summary

Get concise AI-generated lead summaries before every call with activity, browsing history, and engagement context.

Smart Next Actions

AI surfaces the most important next step based on activity, appointments, engagement, and pipeline movement.

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Advanced Insights

Analyze engagement, outreach, appointments, transactions, and pipeline movement to uncover opportunities.

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Re-engagement

Automatically surface inactive leads and generate personalized AI-powered follow-up outreach based on engagement activity and behavior.

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Automation Rules

Trigger workflows automatically when leads arrive, go inactive, submit inquiries, or book appointments.

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Lead Routing

Automatically assign leads based on location, source, price range, or round-robin distribution.

CRM Dashboard

See hot leads, pending replies, AI-recommended actions, and live engagement activity at a glance.

Lead Engagement

Track listing views, saved homes, searches, and appointment signals in real time.

AI Assistant

Your AI Assistant Connected to Your Entire CRM

Surface opportunities instantly, summarize conversations, generate outreach, manage appointments, and interact with your CRM using natural language.

  • Hot lead identification
  • AI-generated follow-ups
  • Conversation summaries
  • CRM-wide natural language search
  • Workflow automation assistance

Messaging & Communication

Keep every conversation connected to the right lead whether it happens through email, SMS, or live chat.

Unified Messaging Inbox

Email, SMS, and live chat conversations all live in one connected inbox tied directly to lead profiles.

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Live Chat

Engage buyers in real time while they browse listings with integrated live chat functionality.

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SMS Messaging

Send and receive SMS directly from your CRM with Twilio-powered conversation tracking.

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Mass Outreach

Send targeted email and SMS campaigns based on tags, activity, engagement, and pipeline stage.

Inbound Email Replies

Automatically capture email replies directly into each lead conversation thread.

Notifications

Get instant alerts for new leads, messages, appointments, and high-intent engagement.

Read Receipts

See exactly when leads open messages so your follow-up timing is always optimized.

Pipeline, Scheduling & Transactions

Track every deal from first contact to closing day with integrated scheduling, pipeline visibility, transaction management, and workflow organization.

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Pipeline Board

Manage leads visually with customizable drag-and-drop Kanban pipeline stages.

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Appointment Scheduling

Schedule showings and calls with automated reminders and calendar integrations.

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Showing Feedback

Capture buyer feedback and offer intent directly inside the CRM.

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Transactions & Deals

Track contracts, commissions, milestones, deadlines, and closing progress.

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File Attachments

Upload disclosures, contracts, and transaction files directly to leads.

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Document Checklists

Keep every transaction organized with reusable document workflows and milestone tracking.

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Property Recommendations

Send curated property matches based on searches, saved listings, and engagement signals.

Pipeline Management

Track Every Lead From First Click to Closing Day

Manage your sales pipeline visually with drag-and-drop stages, transaction visibility, AI prioritization, and integrated appointment management.

  • Visual Kanban pipeline
  • Customizable stages
  • Integrated scheduling
  • Transaction tracking
Appointments
Transactions

Connected Real Estate Ecosystem

CT Leads Pro connects your website, IDX data, valuation requests, AI conversations, forms, and marketing tools so every lead interaction stays organized in one CRM.

IDX

CT IDX Pro+

Track MLS listing searches, viewed properties, saved searches, favorites, and property inquiries for deeper insight into lead intent & engagement.

Valuations

CT Automated Home Valuations

Capture home valuation requests as new seller leads and track each step of the valuation funnel inside your CRM.

Marketing

Rechat

Connect Rechat to track eFlyer campaign stats, market report sends, and showing analytics inside CT Leads Pro.

Transactions

Lone Wolf TransactionDesk

Sync transactions, compliance checklists, commission splits, contacts, and signed document activity with your CRM workflow.

Mortgage

Blend

Connect mortgage application workflows, loan progress, borrower milestones, and financing updates directly to your leads.

Title & Escrow

Qualia

Create title orders, sync closing milestones, track escrow progress, and attach closing documents to lead records.

Contact Form 7

Turn Contact Form 7 submissions into CRM leads with mapped fields and automatic lead profile creation.

Elementor Forms

Capture Elementor Pro form submissions from landing pages, listing pages, valuation funnels, and contact forms.

Gravity Forms

Sync Gravity Forms entries into CT Leads Pro with conditional field mapping support for advanced lead workflows.

WPForms

Convert WPForms submissions into organized lead records so inquiries never get lost in email inboxes.

Ninja Forms

Route Ninja Forms submissions into CT Leads Pro as new lead records connected to your sales workflow.

Fluent Forms

Integrate Fluent Forms with automatic lead creation and field syncing for complete CRM visibility.

Formidable Forms

Capture Formidable Forms entries as CT Leads Pro leads and keep every inquiry connected to your database.

CRM Comparison

Why Choose CT Leads Pro Over Traditional Real Estate CRMs?

Most real estate CRMs are hosted SaaS platforms with recurring per-user pricing. CT Leads Pro is built directly into your WordPress website, giving agents and brokerages an AI-first CRM they own, control, and can scale with unlimited users.

Feature CT Leads Pro Follow Up Boss Wise Agent Sierra Interactive
Built for WordPress
Self-Hosted on Your Website
Own Your CRM Data Hosted Platform Hosted Platform Hosted Platform
Users & Team Members Per User Pricing Per User Pricing Per User Pricing
Use Your Own OpenAI or Anthropic Key
Mass Outreach Limited Limited Limited
Advanced Insights Limited Limited Limited
AI Assistant Agent Limited Limited
Showing Feedback Limited
File Attachments Limited Limited
Document Checklists Limited Limited
SMS Messaging Add-on / Included by Plan Add-on Included by Plan
Live Chat Limited
Appointment Scheduling Limited Limited Limited
Transactions Limited
Lead Routing
Pipeline Board Limited
Automation Rules Limited
Advanced AI Limited Limited
Re-Engagement Limited Limited Limited
Property Recommendations Limited
Real Estate 7 + CT IDX Pro+ Integration
Comparable Pricing Starts at $416/month $499/year Starts at $359/month
The difference: CT Leads Pro combines AI-first workflows, WordPress ownership, self-hosting, CRM automation, transactions, outreach, IDX activity, and lead management in one connected platform.

Pricing

One powerful AI-First real estate CRM for WordPress.
Unlimited agents. No per-user fees.

Have questions? Open a live chat and one of our knowledgable sales staff will be glad to assist!

Popular
$129/yearly

Real Estate 7 + CRM

WordPress Theme & CRM Plugin

Complete real estate website and CRM platform.
Includes CT Leads Pro free with any active Real Estate 7 license.

Popular
$129/yearly

CRM Standalone Plugin

AI-First CRM Plugin

Install CT Leads Pro on any WordPress website to capture, organize, and convert real estate leads.

Popular
$599/yearly

CRM Growth Suite

AI-First CRM for Growth-Focused Agents

Unlock the full CRM. Capture, convert, and close more deals.

Mass Outreach, Advanced Insights, AI Assistant Agent, Showing Feedback, File Attachments, Document Checklists, SMS Messaging, Live Chat, Appointment Scheduling, Transactions, Lead Routing, Pipeline Board, Automation Rules, Advanced AI, Re-Engagement, Property Recommendations.

No contracts
Built for WordPress
Admin, Broker, Agent access
AI-First CRM

Frequently Asked Questions

Need help with something else? Open a live chat and one of our knowledgable sales staff will be glad to assist!

Are there per-user or seat fees?

No. CT Leads Pro runs on your own WordPress website and does not charge per user. You can add your entire team to the real estate CRM without additional seat costs.

Can I use CT Leads Pro on my site if I’m not using Real Estate 7?

Yes. CT Leads Pro can be installed on any WordPress website as a standalone real estate CRM plugin. Real Estate 7 customers receive CT Leads Pro included with their yearly license.

How does CT Leads Pro compare to Follow Up Boss, Wise Agent, and Sierra Interactive?

CT Leads Pro is an AI-first real estate CRM built specifically for WordPress. Unlike traditional hosted CRM platforms, CT Leads Pro runs directly on your website, giving you full ownership of your CRM data, unlimited users, and complete control over your technology stack.

With the CRM Growth Suite, agents and brokerages get access to Mass Outreach, Advanced Insights, AI Assistant Agent, Showing Feedback, File Attachments, Document Checklists, SMS Messaging, Live Chat, Appointment Scheduling, Transactions, Lead Routing, Pipeline Board, Automation Rules, Advanced AI, Re-Engagement, and Property Recommendations.

For real estate professionals who want their website, IDX activity, lead management, AI workflows, communication tools, and transaction processes connected in one platform, CT Leads Pro delivers capabilities that are often spread across multiple products and subscriptions. At just $599/year, CRM Growth Suite provides a powerful alternative to traditional real estate CRMs that charge significantly more while limiting users, data ownership, or customization.

How Is CRM Growth Suite Activated?

After purchasing CRM Growth Suite, you’ll receive a license key by email. Log into your WordPress admin and navigate to Settings → CT Leads Pro → Licensing, enter your CRM Growth Suite license key, and activate it. Once activated, you can enable and configure individual CRM Growth Suite features from the Extensions tab.

Do I have to purchase the CRM Growth Suite?

No. The CRM Growth Suite is optional and unlocks 16 premium extensions including Mass Outreach, AI Assistant Agent, Advanced Insights, SMS Messaging, Live Chat, Appointment Scheduling, Transactions, Lead Routing, Automation Rules, Re-Engagement, Property Recommendations, and more.

Do I need an AI API key to use the Real Estate CRM?

No. CT Leads Pro works out of the box without an AI API key. To unlock AI-powered features like automated follow-up suggestions, lead insights, and content generation, you can connect your own API key from OpenAI or Anthropic. While optional, adding an API key enables the full AI capabilities of the real estate CRM.

Does using an AI API key cost extra?

AI usage is billed directly through your account with OpenAI or Anthropic, not through CT Leads Pro. For most real estate websites, usage costs are extremely low, often just a few dollars per month depending on how frequently AI features are used.

How many sites can I activate my license key on?

The CRM Growth Suite is licensed for a single site. You may deactivate the license on one site and activate it on another at any time.

What happens if I do not renew my license?

Licenses renew annually to keep the CRM Growth Suite active and updated. If you choose not to renew, the associated features features will no longer function on your site.

Do I have to pay extra for support?

No. Support is included with your purchase and available to all active license holders.

Are there any contracts?

No. Subscriptions are billed yearly and you may cancel at any time. If a subscription is canceled, the functionality provided by that extension will no longer be available.