Looking for the best local SEO plugin for your real estate website? Here’s the quick answer: Rank Math offers more free local SEO features, while Yoast SEO requires a paid add-on for similar capabilities. If cost and advanced features matter, Rank Math is the better choice. But if you prefer a simpler, beginner-friendly interface, Yoast SEO might work for you.
Key Takeaways:
- Rank Math includes local SEO tools like business schema and Google Maps integration for free. Pro features start at $59/year.
- Yoast SEO requires a $79/year add-on for local SEO tools, on top of its $99/year Premium plan.
- Rank Math supports multiple keywords (up to 5 in the free version), while Yoast only allows one without upgrading.
- Both plugins are great for real estate, but Rank Math’s flexibility and pricing make it ideal for multi-site users or those needing advanced schema options.
Quick Comparison:
| Feature | Yoast SEO (with add-on) | Rank Math (Free/Pro) |
|---|---|---|
| Local Business Schema | Paid add-on ($79/year) | Free |
| Google Maps Integration | Paid add-on | Free |
| Multiple Keywords | Premium feature only | Free (up to 5) |
| Multiple Locations | Paid add-on | Pro version ($59/year) |
| Pricing (Full Features) | $178/year (single site) | $59/year (unlimited sites) |
If you’re a real estate professional managing multiple locations or websites, Rank Math’s free features and lower pricing make it a clear winner. For beginners or single-site users, Yoast’s user-friendly design and educational resources might be worth the extra cost.
Local SEO Features Comparison
Yoast SEO Local Tools
Yoast SEO includes tools designed for local SEO in real estate, but they require an additional add-on costing $79 per year.
Key features include:
- Structured Data Integration: Automatically generates schema markup for local business details, making it easier for search engines to understand your real estate office’s information.
- Contact Page Optimization: Creates enhanced contact pages that include embedded Google Maps.
- Office Hours Display: Updates and displays office hours automatically.
Rank Math Local Tools
Rank Math offers several local SEO features for free, with advanced options available in the Pro tier ($59 per year).
Features include:
- Built-in Local SEO: Local business schema is included in the free version, with no need for extra purchases.
- Google Maps Integration: Easily embeds Google Maps for office locations.
- Knowledge Graph Integration: Connects directly to Google’s Knowledge Graph.
- Schema Automation: Automatically generates local business schema markup.
The table below compares the local SEO features of both plugins:
| Feature | Yoast SEO | Rank Math |
|---|---|---|
| Local Business Schema | Requires Local SEO add-on ($79/year) | Included in free version |
| Multiple Locations | Yes (with Local SEO add-on) | Yes (Pro version) |
| Google Maps Integration | Yes (with Local SEO add-on) | Yes (free version) |
| Business Hours Display | Automated updates | Manual configuration |
| Knowledge Graph Support | Yes (with Local SEO add-on) | Yes (free version) |
| Price for Full Local Features | $79/year | $59/year (Pro) |
Both plugins cover essential local SEO requirements, but their approach to features and pricing differs. Rank Math offers more functionality in its free version, while Yoast SEO relies on the additional Local SEO add-on to provide similar features. For real estate professionals managing multiple locations, both plugins are viable options, though Rank Math’s pricing may appeal more to those operating multiple websites.
Setup and Usage for Realtors
Using Yoast SEO
Yoast SEO features a straightforward interface that many users will find familiar. Its setup wizard walks realtors through configuring sitewide schema, title templates, and indexing settings step by step. For those looking to improve their SEO skills, Yoast also offers a variety of free and paid SEO courses. Additionally, it works seamlessly with Elementor, making it easier to optimize property listings and related content.
Using Rank Math
Rank Math provides a sleek, modern dashboard designed for ease of use. Its setup process is flexible, offering both Easy and Advanced modes to cater to beginners and experienced users alike. Rank Math also simplifies analytics by directly connecting with Google Analytics. Its Elementor integration stands out with features like dedicated breadcrumb widgets and schema controls built into the interface.
These setup and integration differences highlight how each plugin tailors its approach to user needs.
User Experience Comparison
Both plugins offer unique designs and features that influence daily use and configuration ease for realtors.
| Feature | Yoast SEO | Rank Math |
|---|---|---|
| Interface Style | Traditional and user-friendly | Modern and visually engaging |
| Setup Process | Guided wizard | Flexible with Easy/Advanced modes |
| Learning Resources | Free and paid SEO courses | Built-in help documentation |
| Elementor Integration | SEO tools accessible in Elementor | Full integration with special widgets |
| Configuration Options | Predefined settings | Highly customizable |
For realtors without technical expertise, Rank Math’s Easy Mode simplifies the process with smart default settings. Meanwhile, Yoast SEO’s consistent interface and educational materials provide a strong starting point for learning SEO basics. Both plugins let users disable unnecessary features, so professionals can focus on what matters most for their business. However, it’s worth noting that Rank Math requires creating a free account to unlock all features, while Yoast SEO grants immediate access to its core tools without additional steps.
COMPARISON: Rank Math SEO Plugin vs. Yoast SEO Plugin
Real Estate Schema Options
This section dives into how each plugin tackles schema markup, a crucial factor for optimizing real estate listings in search results.
Yoast Schema Tools
Yoast SEO offers basic schema markup for organizations and individuals. However, for more detailed real estate-specific schemas – like local business, organization, person, and location-specific data – you’ll need to install the Yoast Local SEO add-on.
Highlighted schema types include:
- Local Business Schema: Includes essential NAP (Name, Address, Phone) details
- Organization Schema: Designed for real estate agencies
- Person Schema: Tailored for individual agents
- Location-Specific Markup: Supports multiple office locations
While functional, its traditional interface may feel restrictive to some users.
Rank Math Schema Tools
Rank Math stands out with a wide array of schema options. It offers 18 pre-defined schema types in its free version, with support for over 840 types overall.
Key features include:
- Custom Schema Builder: Easily create custom schema markup for property listings
- Multiple Schema Support: Add unlimited schemas to a single page – perfect for complex real estate listings
- Video Schema: Automatically generates markup for property tour videos
- Local Business Schema: Included in the free version, no extra purchases required
These features are designed to improve local search results by accurately structuring property and business data.
"The schema alone is worth it (review, FAQ, video, and HowTo schema for the win)." – Tom, Online Media Masters
Schema Features Comparison
| Schema Feature | Yoast SEO | Rank Math |
|---|---|---|
| Pre-defined Schema Types | Limited selection in free version | 18 types in free version |
| Custom Schema Builder | Available in paid version | Included in free version |
| Multiple Schema per Page | Restricted | Unlimited |
| Video Schema | Manual setup required | Automatic generation |
| Local Business Schema | Requires Local SEO add-on | Included in free version |
| Schema Validation | Google validation support | Google validation support |
Rank Math’s broader schema library and user-friendly tools make it a strong choice for real estate professionals. With built-in schema types for property listings, agent profiles, and more, it helps realtors showcase their listings effectively in search results – no technical expertise required.
Content Tools for Real Estate Listings
Yoast SEO
Yoast SEO is a handy tool for improving your content as you create it. It evaluates readability, focus keywords, and meta descriptions in real time.
Here are some of its features:
- Color-Coded Indicators: Quickly show how optimized your content is.
- Focus Keyword Tracking: Monitors keyword placement and density.
- Meta Description Editor: Helps you create appealing search snippets.
- Readability Analysis: Ensures your content is clear and engaging.
The free version, however, limits you to optimizing for just one focus keyword.
Rank Math
Rank Math takes content optimization a step further, offering a numeric score out of 100 to evaluate your content.
Notable features include:
- Multiple Focus Keywords: Allows up to 5 keywords in the free version.
- Keyword Analytics: Provides detailed insights into keyword performance.
- Automated Internal Linking: Suggests relevant internal links.
- Content Score: Offers a precise optimization rating system.
Here’s a quick comparison between the two tools:
| Feature | Yoast SEO | Rank Math |
|---|---|---|
| Focus Keywords (Free) | 1 keyword | Up to 5 keywords |
| Scoring System | Color-coded indicators | Numeric score (0-100) |
| Content Analysis | Basic readability checks | Detailed optimization tips |
| Internal Linking | Premium feature only | Included in free version |
| Meta Box Location | Below editor or sidebar | Within block editor |
| Interface Design | Traditional, familiar | Modern, intuitive |
For real estate professionals, Rank Math’s ability to target multiple keywords is especially useful when optimizing property listings that need to highlight location, property type, and amenities. Its numeric scoring system offers clearer guidance compared to Yoast’s color-coded indicators. The plugin’s in-depth analysis ensures that property descriptions meet both SEO and readability standards.
"The schema alone is worth it (review, FAQ, video, and HowTo schema for the win)." – Tom, Online Media Masters
Cost and Features Analysis
Let’s break down the pricing and what you get with each option.
Yoast SEO Costs
To unlock full local SEO capabilities with Yoast SEO, you’ll need to make separate purchases. The Yoast SEO Premium plan costs $99/year for a single site, while the Local SEO add-on adds another $79/year. Alternatively, you can opt for the Premium Bundle at €145/year, which includes Yoast SEO Premium, the Local SEO add-on, access to Yoast SEO Academy, and 24/7 premium support.
Rank Math Costs
Rank Math stands out by offering a free version that includes key local SEO features. If you want more, Rank Math Pro starts at $59/year and supports unlimited personal websites. Higher-tier plans are also available for business and agency needs.
Price vs. Features
Here’s how the two plugins compare on cost and features:
| Feature/Plan | Yoast SEO | Rank Math |
|---|---|---|
| Base Price (Annual) | $99 + $79 or €145 Bundle | Starting at $59 (Pro plan) |
| Sites Supported | Single site per license | Unlimited personal sites |
| Keyword Analysis & Schema | Single keyword, basic schema | Multiple keywords, advanced automation |
| Search Rankings Tracking | Not available | 12-month history included |
When weighing cost against features, it’s clear that Rank Math delivers more flexibility for the price. For real estate professionals, this could be a game-changer, especially with its built-in search ranking history and modular design that supports local marketing needs.
Making Your Choice
Main Differences
When comparing Yoast SEO and Rank Math, the key differences lie in their features and pricing. Rank Math offers local SEO tools in its free version, while Yoast requires paid add-ons for similar functionality.
| Feature Category | Rank Math | Yoast SEO |
|---|---|---|
| Local SEO Basic Features | Included in free version | Requires paid add-on |
| Multiple Location Support | Single location (free), unlimited with Pro | Paid add-on required |
| Schema Markup Options | Advanced automation included | Basic schema support |
| Multiple Keyword Analysis | Included in free version | Premium feature only |
| Full Local Features | $59/year (unlimited sites) | $178/year (single site) |
These differences highlight how each plugin caters to varying needs, especially in the real estate sector.
Best Plugin for Your Needs
Here’s how to decide which plugin works best for your real estate business:
Choose Rank Math if you:
- Manage multiple real estate websites.
- Need advanced schema markup for property listings.
- Want built-in analytics and search console integration.
- Prefer a feature-packed option at a lower cost.
Choose Yoast SEO if you:
- Favor a well-established platform.
- Need basic SEO tools for a single website.
- Value simplified content analysis.
- Want access to extensive documentation and support.
For most real estate professionals, Rank Math stands out as a cost-effective choice with its robust schema markup and local SEO tools. Considering that 95% of home buyers use the internet to search for properties, features like highlighting virtual tours and open house schedules through schema markup can significantly boost online visibility.
That said, Yoast SEO is a reliable option for beginners managing a single site. Its straightforward interface and strong reputation make it ideal for those new to SEO in the real estate space, despite the higher cost for local features.
FAQs
What are the main differences between Rank Math and Yoast SEO for local SEO on real estate websites?
Rank Math provides a robust set of local SEO features in its free version, including local business schema, support for multiple locations, map embeds, and detailed metadata tailored for real estate businesses. In contrast, Yoast SEO requires a paid Local SEO add-on to access similar features, such as local business schema, multiple location support, Google Maps embeds, and Google Business Profile integration.
For real estate professionals, Rank Math may offer more value out of the box, especially for those managing multiple listings or locations, while Yoast’s paid add-on delivers similar functionality with a clean interface.
What are the key pricing differences between Rank Math and Yoast SEO for managing multiple real estate websites?
Rank Math provides a free tier that includes many essential local SEO features, making it a cost-effective option for real estate professionals. For more advanced tools, such as enhanced schema controls and automation, the Pro tier is available at a competitive price.
In contrast, Yoast SEO requires purchasing a paid Local SEO add-on to unlock full local SEO functionality, which can increase costs, especially if you’re managing multiple websites. Realtors on a budget may find Rank Math’s free tier more appealing, while Yoast’s paid features may suit those seeking a more established option.
Which SEO plugin is better for beginner realtors: Rank Math or Yoast?
For beginner realtors, Rank Math is often the better choice due to its intuitive setup and beginner-friendly features. It includes a guided setup wizard and an ‘Easy Mode’ that simplifies SEO settings, making it ideal for users without technical expertise. Additionally, Rank Math offers robust local SEO tools, such as local business schema and Google Maps integration, all included in its free version.
Yoast SEO, while a strong option, requires a paid add-on for full local SEO functionality, which may not be ideal for beginners looking to minimize costs. For most realtors starting out, Rank Math provides a more comprehensive and accessible solution to improve local search visibility.
