Social media scheduling helps realtors save time, stay consistent, and engage effectively with their audience. By planning posts in advance, you can focus on closing deals while maintaining an active online presence. Here’s why it matters:
- Save Time: Schedule posts for multiple platforms in one session.
- Stay Consistent: Post regularly, even during busy weeks.
- Organize Content: Plan property highlights, market updates, and client stories efficiently.
Best Tools for Realtors
- SocialPilot: Manage multiple accounts, schedule up to 500 posts, and track analytics. Starts at $30/month.
- Hootsuite: Great for teams, with smart scheduling and collaboration features. Starts at $19/month.
- Canva: Create stunning visuals and schedule posts in one place. Starts at $12.95/month.
Posting Tips
- Frequency: Post 3-5 times weekly on Facebook and Instagram.
- Timing: Best times are 9-11 AM (Facebook) and 12-3 PM (Instagram).
- Balance Automation and Personalization: Use tools for efficiency but add a personal touch to engage authentically.
Quick Comparison
| Tool | Best For | Key Feature | Starting Price |
|---|---|---|---|
| SocialPilot | Multi-account management | Bulk scheduling (500 posts) | $30/month |
| Hootsuite | Team collaboration | Smart scheduling | $19/month |
| Canva | Visual storytelling | Design + scheduling | $12.95/month |
Start by choosing the right tool, create a content calendar, and balance automation with personal interaction. Social media scheduling can streamline your efforts and help you stand out in the competitive real estate market.
TOP Social Media Tools for REALTORS!
Social Media Scheduling Tools for Realtors
Now that we’ve covered why social media scheduling is important, let’s dive into some tools that can simplify managing your online presence. These options are tailored to meet the needs of real estate professionals.
SocialPilot
SocialPilot is great for agents who manage multiple social accounts and need advanced scheduling options. It allows you to schedule up to 500 posts in bulk, offers content calendars, branding tools, and provides performance analytics to track your efforts [1]. Starting at $30/month, it’s a solid choice for agents handling multiple property listings across platforms.
Hootsuite
Hootsuite is ideal for teams, offering shared workflows and team-specific analytics. It supports bulk scheduling for up to 350 posts and uses smart scheduling to suggest the best posting times [3]. Starting at $19/month, it works well for individual agents and larger teams alike.
Canva with Scheduling Features
Canva isn’t just for creating stunning visuals – it also includes scheduling capabilities. This makes it perfect for agents who want to create and post eye-catching property listings in one place. At $12.95/month, it’s an affordable choice for those focused on visual content [2].
Real Estate 7 Integration
Real Estate 7 connects social media management with client tools, automating updates for property listings across platforms. It also tracks engagement, helping agents stay consistent online while focusing on their clients.
| Feature Comparison | SocialPilot | Hootsuite | Canva |
|---|---|---|---|
| Bulk Scheduling | 500 posts | 350 posts | Unlimited |
| Primary Strength | Multi-account management | Team collaboration | Visual content creation |
| Best For | Property portfolio management | Team coordination | Visual storytelling |
These tools help realtors stay active on social media while focusing on closing deals and building client relationships. By picking the right platform, agents can balance online engagement with their core responsibilities.
Best Practices for Social Media Scheduling
Creating a Content Calendar
A content calendar is a must-have for staying consistent on social media, especially in real estate. Tools like SocialPilot’s content calendar let you map out your strategy with daily, weekly, and monthly views [1]. This approach helps you plan a mix of engaging content, such as:
- Local Housing Market Trends: Provide useful updates for buyers and sellers.
- Virtual Property Showcases: Highlight properties with immersive tours and standout features.
- Client Success Stories: Share closing celebrations and measurable results.
- Neighborhood Highlights: Dive into local amenities, school ratings, and market trends.
Timing and Frequency of Posts
When and how often you post can make or break your engagement. Hootsuite’s research shows that real estate professionals perform best with 3-5 posts weekly on platforms like Facebook and Instagram [3].
Here’s a quick guide to posting times and frequency:
| Platform | Best Posting Times | Weekly Frequency |
|---|---|---|
| 9 AM – 11 AM | 3-4 posts | |
| 12 PM – 3 PM | 4-5 posts | |
| 8 AM – 10 AM | 2-3 posts |
Balancing Automation and Personalization
Automation tools can simplify your social media efforts, but keeping a personal touch is key. Hootsuite’s AI-powered Publisher can help you schedule posts efficiently while leaving room for customization [3].
Tips for Automation:
- Use AI tools like OwlyWriter AI to create captions and schedule recurring posts, such as weekly open house updates.
- Set up auto-replies for frequently asked questions.
Ways to Add a Personal Touch:
- Tailor automated posts with local market updates.
- Add your own commentary to scheduled property or market news.
- Engage with comments and messages directly for a more personal connection.
"Using only generic monthly content calendars without customization can reduce engagement" [3].
Comparing Social Media Scheduling Tools
Choosing the right scheduling tool can make a big difference in how you handle your real estate social media efforts. Each tool offers features tailored to different needs and budgets.
Tool Comparison Table
| Feature | SocialPilot | Hootsuite | Canva |
|---|---|---|---|
| Bulk Scheduling | Up to 500 posts | Limited by plan | Basic scheduling |
| Visual Planning | Calendar view | Dashboard view | Design-focused calendar |
| AI Capabilities | Basic automation | AI-powered publishing | Design AI assistance |
| Starting Price | Lowest cost | Mid-range pricing | Free with paid upgrades |
| Real Estate Features | Custom fields for listings | Market trend integration | Property templates |
| Analytics | Detailed reports | Advanced insights | Basic insights |
| Platform Support | All major platforms | Extensive coverage | Limited to major platforms |
Each tool has its strengths. Canva is perfect for realtors who prioritize visually appealing content, offering design tools alongside basic scheduling. It’s a great choice for creating eye-catching property showcases and market updates, even if its scheduling features are more limited compared to dedicated platforms.
For WordPress users, Real Estate 7 is a helpful addition. It integrates CRM and IDX tools, giving realtors an edge in managing their digital marketing efforts.
When deciding on a tool, think about:
- How much content you plan to post
- Your need for visually engaging content
- The level of analytics you require
- What fits your budget
Ultimately, social media management is about more than just tools. Consistent engagement is key, and the right solution can help you save time while focusing on what matters most: building strong client relationships and growing your business.
Conclusion and Next Steps
Key Points
Social media scheduling plays a crucial role in real estate marketing. Using the right tools and strategies can turn inconsistent posting into planned and impactful campaigns.
Scheduling tools are available for various needs and budgets, making it easier for realtors to stay active online without spending too much time. What separates top-performing realtors is their ability to use these tools while maintaining a personal connection with their audience. By combining website management with social media scheduling, realtors can build a unified online presence that delivers results.
Once you’ve chosen your tools and strategies, the next move is to put a practical scheduling plan into action.
Starting with Scheduling
Follow this simple plan to get started:
- Assess your current social media efforts to find areas for improvement.
-
Pick a scheduling tool and create a content calendar that includes:
- Property listings
- Market updates
- Client success stories
- Local community highlights
If you’re using WordPress, tools like Real Estate 7 can make things easier by connecting your website management with your social media schedule.
Success lies in balancing pre-planned content with live interactions. Track your metrics monthly to fine-tune your approach and boost engagement. Begin with a manageable plan, analyze your progress, and slowly grow your social media activity as you gain confidence with your tools and methods.
FAQs
What is the best scheduling tool for social media?
Choosing the right scheduling tool can make a huge difference in your social media strategy. For real estate professionals, SocialPilot is often a top choice. It’s budget-friendly and packed with features tailored to property marketing and client interaction [1].
Here’s a quick comparison of some popular options:
| Tool | Best For | Key Advantage | Notable Feature |
|---|---|---|---|
| SocialPilot | Real Estate Agencies | Handles multiple accounts | Advanced analytics |
| Hootsuite | Individual Agents | Easy to use | Comprehensive analytics |
| Agorapulse | Teams & Agencies | Team collaboration | Advanced reporting |
| SocialBee | Content Variety | Category-based posting | Content recycling |
When deciding on a tool, think about:
- How many social media accounts you manage
- How often you need to post
- Whether it works with your existing real estate tools
- Your budget and expected returns
For WordPress users, Real Estate 7 is worth exploring. It combines CRM and IDX tools, making it easier to update property listings and sync those updates with your social media. This integration saves time and keeps your audience engaged with fresh content.
Ultimately, the right tool depends on your strategy and how well you use its features. Focus on tools that help you share open house updates, market trends, and property highlights effectively.
