Want to create a real estate website that generates leads and manages clients effortlessly? The Real Estate 7 WordPress theme offers a complete toolkit for real estate professionals to set up high-performing websites without technical expertise. Here’s what you can achieve:
- Lead Generation: Capture client data with tools like home valuation calculators and Conversation AI chatbots.
- MLS Integration: Display up-to-date property listings across 650+ markets with CT IDX Pro+.
- Built-in CRM: Manage leads, automate follow-ups, and organize client info.
- Mobile Optimization: Ensure a seamless experience for mobile users, who dominate real estate searches.
Quick Setup Steps:
- Install the Real Estate 7 theme and customize branding, navigation, and contact info.
- Add essential tools like a CRM, IDX/MLS integration, and automated lead capture features.
- Optimize for SEO, speed, and mobile to attract more visitors and improve performance.
Ready to start? Follow this guide to build a professional real estate website that works for you 24/7.
Make Your Real Estate Website the Best It Can Be with Real Estate 7 & CT IDX Pro
Step 1: Install and Set Up Real Estate 7
Getting your real estate website up and running with Real Estate 7 is simple, thanks to its user-friendly setup process. Here’s how to get started on building your professional site.
Install and Customize Your Theme
To begin, upload the Real Estate 7 theme file through your WordPress dashboard (Appearance > Themes > Add New > Upload Theme) and activate it. Make sure your WordPress setup meets these requirements: WordPress 6.0 or newer, PHP 7.4 or higher, 256MB memory, and a 64MB upload size.
Choose from six pre-designed templates and use the live customizer to tweak colors, fonts, and layouts in real time. You can also add your logo and branding elements to give your site a polished, professional feel. The theme’s visual editor lets you preview changes as you make them, so you can fine-tune everything before going live.
Set Up Basic Website Options
Use the WordPress customizer to configure the following key elements:
- Branding: Upload your logo, pick your brand colors, and set typography preferences.
- Navigation: Organize menus for easy access to property listings, services, and contact details.
- Contact Information: Add office locations, phone numbers, and business hours.
- Footer: Include important links, social media icons, and legal disclaimers.
It’s best to handle these basic settings first before diving into advanced features like IDX integration. This helps build a stable foundation and avoids potential setup issues [1].
Once your site is set up, you can start adding advanced tools like CT IDX Pro+ and ChatSpark to take your real estate website to the next level.
Step 2: Set Up Core Business Tools
With your website’s foundation ready, it’s time to add the essential tools that turn your Real Estate 7 site into a lead-generating and client management powerhouse.
Set Up the CRM System
The built-in CRM helps you manage leads and client relationships with ease. Here’s how to get started:
- Contact Management: Create custom fields to store details like contact info, property preferences, and past interactions.
- Lead Sources: Categorize leads by their origin – whether it’s website inquiries, social media, or referrals.
- Workflow Automation: Set up automatic email follow-ups for new leads and reminders for property viewings.
Connect MLS Listings with CT IDX Pro+
Bring live MLS listings directly to your site using CT IDX Pro+. This plugin supports MLS coverage in all 50 states and over 650 markets. Here’s what to do:
- Install the CT IDX Pro+ plugin, enter your MLS credentials, and adjust the settings as needed.
- Search Features: Personalize property search filters and display options to align with your branding.
"Our real estate IDX plugin dynamically creates search engine-friendly listing pages that are fully crawlable and indexable." – ContempThemes Documentation [3]
Add Home Value Tools
The CT Automated Home Valuations tool is a great way to attract leads by providing instant property value estimates. To set it up:
- Enable the tool, integrate it with local market data for accurate valuations, and design lead capture forms with automated email responses.
Install ChatSpark for Client Support
ChatSpark is an AI-driven chat system that offers round-the-clock client support and captures leads. Here’s how to implement it:
- Install the ChatSpark plugin, customize responses to suit your business, and enable multilingual support to cater to a diverse audience.
Step 3: Improve Website Performance
With your essential business tools in place, the next step is to fine-tune your website to attract more leads and deliver a smoother experience for visitors.
Real Estate SEO Basics
Use Real Estate 7’s SEO features to craft keyword-focused landing pages tailored to specific neighborhoods. This helps your site rank higher in local searches.
Local SEO Tips
- Build landing pages for individual neighborhoods and property types.
- Incorporate targeted keywords like "luxury homes in [your city]" in titles and throughout your content.
- Enhance property descriptions with location-relevant terms to boost visibility.
Mobile and Speed Optimization
Real Estate 7’s responsive design ensures your site looks great on any device – critical for engaging mobile users, who dominate real estate searches.
Quick Tips for Speed
- Enable browser caching using built-in tools.
- Compress images and use the child theme creator to maintain both speed and customizations.
"Our real estate IDX plugin offers seamless, direct plug-and-play WordPress IDX integration with a blazing-fast API, for a beautifully designed, easy-to-use, and cohesively branded website from start to finish." – ContempThemes Documentation [2]
Connect Social Media and Blog
Expand your online presence by integrating social media and maintaining an engaging blog to reach potential clients beyond your website.
Social Media Integration
- Automate listing posts to platforms like Facebook and Twitter.
- Highlight Instagram listings and embed social proof, like testimonials, directly on your site.
Blogging Ideas
- Share market analysis reports specific to your service area.
- Write guides for home buyers and sellers.
- Spotlight local communities to attract area-specific clients.
Conclusion
Key Takeaways
Real Estate 7 provides agents with tools like an integrated CRM, CT IDX Pro+ for MLS listings, and ChatSpark for round-the-clock client interaction. These features help streamline lead management and deliver a better client experience.
To make the most of Real Estate 7, focus on these four essentials:
- Maintain consistent branding across your website.
- Keep your blog and social media feeds active with fresh content.
- Prioritize a mobile-first design and optimize for speed.
- Use local SEO tactics to target specific neighborhoods effectively.
Getting Started
Ready to build your Real Estate 7 website? Begin by visiting Contempo Themes to choose the right package for your needs.
Here’s a quick roadmap to get started:
- Purchase Real Estate 7.
- Install the theme and its plugins.
- Set up MLS integration and lead management tools.
- Fine-tune your site for local SEO.
"Our real estate IDX plugin dynamically creates search engine-friendly listing pages that are fully crawlable and indexable. With improved visibility and rankings, your website will drive more traffic, generate more leads, and capture your audience effectively." – ContempThemes
