As of October 2021, there are 1,564,537 Realtors in the United States, a record high, and an estimated 2,000,000 or more licensed real estate agents. Florida has more Realtors than any other US State, with 212,772 Realtors compared to California’s 212,279.
With these competitors, it pays to work smarter, not just harder.
The great thing is that there are a lot of tools at our disposal that can help you gain an edge over your peers. There’s the Internet and online marketing. With millions of people connected to the net either through their desktops, laptops, or mobile devices, having an online presence boosts your chances of closing a deal or, at the very least, increases your brand’s awareness.
However, setting up your online presence can prove to be a gargantuan task, especially for the uninitiated. Researching which keyword to add to your content can easily take up 3-to 4 hours of your time. Ideation and the actual writing also take up a ton of your precious hours — a time that’s better spent on actually focusing on your craft.
So, should you just abandon it all and just rely on the good ol’ traditional marketing? Of course not! This article will tell you more about the marketing tools you can use to work smarter. With the help of the marketing tools below, you can do everything in a fraction of the time, so you’ll have some to spare for the more important aspects of your business.
We divided the marketing tools based on their purpose:
Content Creation Marketing Tools
Content creation refers to the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.
Content can take many forms — blog posts, videos, eBooks, Tweets, infographics, and advertisements — the content creation process is distinct, and there’s no one-size-fits-all process for everything. Thus, it might come off as a chore BUT doing it well can truly impact your business. Recent studies prove that creating quality educational content makes clients 131% more likely to buy from your business.
Here are some of the must-have marketing tools for content creators in the market right now:
Frase is a tool that helps you create SEO Optimized content by finding the right keywords and questions for your article.
Frase is one of the pioneers when it comes to AI-powered SEO tools. It employs Machine Learning Techniques and Natural Language Processing to interpret, understand, and learn the content from the web.
This combination lets it generate relevant content summaries with high efficiency.
So, when you look for ‘Digital Marketing’ on Frase, it scans the Internet and finds topics and questions that are most relevant to your keyword, generates article summaries, creates detailed content briefs, and highlights the statistics noted in different articles.
This information is very insightful when you need to research and create or curate content for your website.
SEO Scout was previously known as A/B Rankings.
It is an SEO site analytics, keyword optimization, and testing tool rolled into one convenient platform. Marketers rely on SEO Scout to increase their rankings, get more traffic, and boost conversions. The platform also allows users to optimize their titles for better click-through rates and better long-tail coverage.
You can track the impact of every change and get white-labeled reports.
Clearscope is one of the best SEO content optimization platforms you can find in the market right now. It drives search traffic, and its streamlined tools simplify SEO writing so that you can create first-rate content that ranks.
The platform’s text editor is easy to use, share, and teach. On top of its user-friendly text editor, the platform also boasts having an AI-powered content report generator with high-signal recommendations using real-time data from Google. It also allows marketers to generate monthly search volume and search intent insights to help you target the right keyword.
Clearscope also has an easy-to-understand content grading scale to measure content quality objectively. Content writers find joy in the platform’s writer-friendly insights and example phrases that encourage relevant, comprehensive writing. Lastly, it integrates well with Google Docs and WordPress, improving your content workflow.
The great thing is that the Clearscope team offers live demos, onboardings, and hands-on customer support with our expert team to ensure that you can get the most out of your experience with the platform.
Usetopic, commonly known as just Topic, is a research and writing tool that helps users create great, SEO-rich content by generating ideas and improving written content, ultimately increasing your organic search.
Topic is 100% online and is user-friendly. Once your account is set up, you’ll have access to some great tools to help you make the most of your content, such as the platform’s research assistant, outline builder, SEO Content Grader, Languages, Sharing, and Collaboration, among others.
As with similar tools, you can work directly on the site, so there’s no need to toggle between multiple tools.
MarketMuse is a content planning solution that helps content marketers, content creators, marketing agencies, publishers, and e-commerce companies maximize the value of their online content. The solution uses AI to analyze a company’s online content and then compares it to the content on similar and competing websites. It gives the marketer an idea of what to improve based on those comparisons.
What’s great about MarketMuse is that it drills down on the gaps or inconsistencies in a company’s online content portfolio. Then, it intuitively suggests changes that are needed to improve the quality of the content, making it more comprehensive yet still engaging to rank better in search engine searches.
MarketMuse’s power lies in its ability to analyze multiple web pages to identify important subtopics and improve users’ content. It helps users reduce the amount of time it takes to research and edit content.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
The platform lets you see the top SEO pages in a given category (so that you can get insights into what they’re doing), suggests keywords that can help you improve your ranking, and offers ideas for content creation. Ubersuggst allows you to see the exact content in your space that people are linking to. You can then approach each of these sites and ask them to link to you.
This is all you need to develop an action plan for improving your link profile and understanding which links will have the most impact on your rankings.
Paid Ads Management Marketing Tools
Facebook Ad Library
As the name implies, Facebook Ad Library is an archive where you can find all the ads posted on all Facebook platforms, including Instagram. Facebook created this library as a resource to be transparent with its advertising content. It’s a way of leveling the playing field for all users by making information about all ads on the platform available for everyone to see.
Another important reason Facebook came up with this library is to avoid interference in election processes since you will find information on social issues, elections, or politics, including spending, reach, and funding entities.
What’s great about Facebook Ad Library is that it allows you to check the ads your competitors posted and see what went well for them. You can use it to get insights into your competitors’ messaging and create variations of the same.
Creatives Marketing Tools
How you present your message is as important as the message itself. The impact of a message gets somehow diminished if delivered in an unattractive manner. The good thing is that we have tons of powerful marketing tools that can help you produce high-quality visual content to attract your market.
Canva is a complete design tool for anyone, whether you’re an experienced designer or just starting. It is more than just an image design tool as the platform lets you design everything from printables to PDFs to invoices to flyers to infographics to websites.
Depending on your experience, you can start from scratch or use their templates. You can access it through its web version or its app for mobile phones. Best of all, you can use most of the platform’s features for free.
Pexels is a stock image site that provides hundreds of thousands of quality, free stock images, and videos to its users all around the world.
The images you use in your posts and content speak volumes about your business or even you personally. As much as we want to post high-quality photos all the time, some of us do not have a professional photographer or artist at our disposal to create custom images, so many turns to stock photography and video to fill the gap.
Thankfully, we have platforms like Pexels that empower creators, including designers, marketers, artists, programmers, and other professional creatives, by providing them with a resource packed with images, designs, and videos that are timely, artistic, and primed for use.
According to their website, “Hotpot helps you create professional graphics and images. AI tools allow experts and non-designers to spark creativity and automate tasks while attractive, easy-to-edit templates empower anyone to create device mockups, social media posts, marketing images, app icons, and other work graphics.”
Similar to Canva, Hotpot.ai helps content creators produce various high-quality graphics and even edit images with just a few clicks of a button. You can produce custom images perfect for every platform you can think of, whether for desktop, mobile, or otherwise.
Marketing and content creation may be tough when you’re just starting, but it doesn’t have to be that way forever. With the correct marketing tools, you can save up to 50% of your time, which you can then spend on your more creative pursuits or find ways to grow your business.