SEO tips abound – and a lot has changed in the world of search engine optimization.
The fundamentals remain the same, however.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Has link-building gone the way of the dinosaurs? Is on-page SEO worth your time and effort? What is the best way to write a title tag to drive your search engine rankings?
What are the best SEO tips that will actually lead to results?
In comparison to paid search, search leads result in 8.5X more clicks.
1. Your site should be as fast as possible
Remove anything that slows down your site.
A slow site frustrates prospective leads, ending in them just closing the tab and moving on.
A 2019 study by Portent found that conversion rates are optimal when a page loads in under four seconds, with the first five seconds having the biggest influence.
An excellent free tool to immediately boost your PageSpeed score is Nitropack.
It will help in offloading your images & media taking the strain off your server, and saving a ton of disk space.
Using a CDN also places requested resources geographically closer to your user by serving them from a server nearest to their location.
When running a WordPress site you’ll want to deactivate and delete any non-critical plugins.
The more plugins you have running the more server resources are eaten up, and that slows down your site.
2. First and foremost, write for humans, then for search engines
Don’t write for search engines or robots.
Avoid the mindset of keyword stuffing, and search engine manipulation.
Write for your audience and provide content that will be helpful to someone.
Search engines reward helpful content because search engines follow users.
You’ll gain trust with your audience, and boost your lead generation.
3. Obtain links from other trustworthy sites
Link building or inbound links are crucial to your SEO strategy.
Not all links are created equal though, you want trustworthy sites linking back to your content.
The better the content you write, you’ll discover that more individuals will automatically link to you.
To start you’ll want to take advantage of the many free and paid link building tools out there.
Allows you to quickly and easily see who’s linking to your competitors.
Take those sites, find their contact information, and request they also link to you by suggesting your article.
While you might not get replies to every request, keep persevering, it’ll be worth it.
4. Set up web analytics from the beginning
You need software to track what is working and what is not after properly establishing your search engine optimization goals.
To connect your site we recommend the excellent and free Analytify WordPress Plugin.
5. Make every page’s meta description unique and relevant
A well-written meta description is one of the most crucial SEO tips that the majority of people ignore.
When Google presents your website to searchers, the meta description is the first thing they see.
6. Keep your URL structure simple and readable
If users have trouble reading or understanding your URL, search engines will as well.
Take for example this article’s URL: https://contempothemes.com/real-estate-marketing-resources/seo-tips-top-7-things-you-should-know/
Although the aforementioned URL is lengthy, both visitors and search engines may easily understand it. Other than the words and dashes, there are no numbers or other characters.
Avoid page URLs that look like this:
These figures don’t provide users with any information about what to anticipate from the material.
When running a WordPress site you can easily set your Permalinks to “Post Name” and achieve the desired results.
7. Improve SEO by publishing unique content consistently
When it comes to creating content, you need to exercise discipline.
Given the “fresh factor” it is even more crucial than you may imagine.
You want to post often but still maintain quality, useful content.
Once you’ve implemented these quick & useful SEO tips you’ll be on your way to better rankings and generating more leads.
If you’d like help with your lead generation, reach out to us.