So your website is all set to go live anytime, with only one thing missing — the compelling real estate agent bio that will urge prospects to contact you to buy or sell their homes.
Pressure is building up because you know what is at stake.
Never fear; this article is meant for you — to give you insights on how to write a spectacular agent bio that will reflect who you are and why you are the best choice.
Make Your Agent Bio Short and Sweet
Your biography is a condensed version of your resume that represents who you are professionally, as well as personally. It should be short because you don’t want to bore the reader or make them lose interest with long citations of your background. Instead, make it clear and crisp what you’ve achieved as a real estate agent and your educational experience. For example — Jennie St. Claire is a five-time Real Estate Agent of the Year awardee from the Real Estate Agents Association, San Diego Chapter. She graduated with a degree in psychology from UC-Irvine. Her background in psychology gives her an advantage in real estate negotiations, as well as in educating buyers and sellers about the process of owning or selling homes. In this example, achievements are cited as well as education. Note how Jennie’s education helped her in her profession as an agent and shows how effective she is (and thus, her awards).
No Real Estate Robots
You are genuine and so is your real estate agent bio. Buyers and sellers want to relate & build a relationship with their agent. They want to work with someone with similar interests or advocacies as well as see the “human-ness”. Prospective clients are looking for connections. Connection means reliance and comfort. They want someone they can rely on and be comfortable saying what they like and do not like. Back to our example — Jennie St. Claire. On weekends, Jennie is usually at the local farmers market that she helped set up for the community, buying fresh ingredients for her pasta sauces. In the bio, readers get a glimpse of what matters to Jennie off work — community and pasta sauce. She’s an award-winning agent, likes doing things for her community, and loves cooking. There’s nothing robotic about her. She’s real and relatable.
Clearly Define and Claim Your Niche
What is a niche? In real estate, your niche can be the local areas or communities where you actively do business in. If there is a lot of competition in the areas or communities, you can further define the niche as what type of clients you usually deal with. Are your demographics newlyweds or new homeowners, divorced, pet lovers, hobbyists, etc…? From our example — Jennie St. Claire came back to her roots in San Diego and established her career in real estate. She’s been able to assist clients to find pet-friendly communities with pet amenities such as parks and pet lanes. Being a pet owner herself, she knows how important amenities are for furry members of the family. Ms. St. Claire’s real estate agent bio indicates her niche — pet lovers and finding properties that accommodate owning dogs and other furry friends. Claiming your niche means you are an expert – aside from a home and prices of houses within the area, you also know what your prospects want or need.
Be The Leader
You are in charge of the real estate process. Being an agent is a job that requires due diligence, assertiveness, and being in control of the whole journey for your clients. Being a leader means orchestrating the undertaking and this can be seen through a real estate agent bio. In our example, Jennie St. Claire was consistently in the top 10% performers for Century 21 real estate before going on her own. She always surprised her clients by going beyond their expectations. Reviews and feedback from her clients reflect her attention to detail, ability to communicate to clients what they need to know, iron out details and get the best service from an agent of her caliber.
Focus On Readability
Create an easy-to-read real estate agent bio. Always write in plain language and avoid jargon. You wouldn’t want to confuse or intimidate your prospects, especially if you want to get the attention of new homebuyers or sellers. You want to put them at ease right away by giving them a sweet and compelling introduction about yourself. You can write it in the first person or third person, depending on what suits you best. First-person makes it more personal while the third person is more professional.
So let’s put together Ms. St. Claire’s real estate agent bio:
Jennie St. Claire is a native of San Diego. She’s a five-time Real Estate Agent of the Year awardee from the Real Estate Agents Association, San Diego Chapter. After earning her degree in psychology from UC- Irvine, she came back to her roots to become an agent for Century 21. Her background in psychology gives her leverage in real estate negotiations, as well as in educating buyers and sellers on the process of owning and selling homes.
After being consistently in the top 10% performers at Century 21, she decided to set up her own agency. Being a local of San Diego, she can assist clients to find pet-friendly communities with pet amenities such as dog parks and pet lanes. As an animal rights advocate and pet owner herself, she knows how important amenities are for furry members of the family.
Jennie’s attention to detail, ability to communicate to clients what they need to know, iron out details and respond to issues proactively are characteristics that equate to service that’s beyond expectations. This is reflected in reviews and feedback from previous clients.
On weekends, Jennie is usually at the local farmers market that she helped set up for the community, buying fresh ingredients for her pasta sauces.
What should you write in your real estate agent bio if you are new to the industry?
You can still create a compelling bio and drive prospects to call. Focus on the good traits that relate to real estate. Focus on skills and experiences from other jobs that made you switch professions in the first place. If you have a background in law or accounting, you have the advantage of knowing the legal process and a better understanding of amortizations. Focus also on the training you’ve accomplished, as well as your niche and leadership skills.
So, create your compelling real estate agent bio. Be confident that you have the skills and experience, as well as training to give prospects the best service.