As of this writing, there are close to 2 billion sites on the internet. That’s why it doesn’t come as a surprise when people easily get discouraged thinking about how to attract visitors to check out their website. While it’s quite daunting, the task is achievable if you take a step back and think about the numbers.
For one, not all of these are active. For the active ones, they aren’t all targeting the same audience as you are. With that, there’s enough space for everyone online. You just need to do a better job at giving value to the people that will like what you do. To that end, we came up with a list of the best ways to increase your website traffic.
Post on Quora
Quora is a Q&A platform driven by a solid community. Quora has seen a steady increase in user base since being founded in 2010. Today, Quora garners over 1.5 million monthly visitors worldwide.
As a marketer, you have to vary about the pitfalls of spreading yourself too thin – spending your resources and effort on strategies that may not yield the results you’re expecting. Quora is not one of those. Quora is a highly underutilized platform that has great potential to support and grow your marketing strategy — making it very worth the time and effort.
One of the primary benefits of using Quora as part of your marketing strategy is that search engines crawl Quora data just like any other content to bring the most relevant results for any given search query. This means that whatever you post on Quora (as long as it’s relevant) may have a chance of appearing number 1 in search engine results. This is excellent news for marketers trying to drive organic traffic.
Quora is also an effective way to generate content when you’re running out of topics to create content about. Quora offers endless opportunities to discover common questions and create targeted content that provides actionable answers and solutions.
Try out Canva
The goal of each blog, post, or content is to catch attention, right? Nothing is more effective at catching attention than a well-designed post. With Canva, you don’t have to be an expert graphic designer to produce high-quality posts, flyers, stories, resumes, magazine covers, banners, logos, and presentations. Canva helps you design everything.
The main reason Canva is attractive is that it involves no cost. It is a free design platform that is open to everyone. You can use it for creating compelling designs for social media, marketing campaigns, or projects.
While there are items within the platform that are pay-to-use, still, there are tons of free materials you can use. Your imagination and creativity are the only limits.
Canva has a vast library of backgrounds, templates, images, fonts, and stickers to ensure that you get the best results. You don’t have to be a techie to use these features. In just a few clicks and your creativity, you can create engaging designs with these tools.
Start a Community Using Facebook Groups
Facebook Groups are one of the most effective ways of increasing brand awareness and maintaining a close relationship with existing clients.
Having a Facebook group dedicated to your brand is the modern equivalent of having an all-exclusive VIP group. This is where you can drop new products, new content, and new listings for a group of people who are already aware of how great your product or service is. In a way, it lets you capitalize on a proven market.
Facebook gives you access to coveted market insights and lets you be more sensitive to what your customers are looking for. Facebook also prioritizes posts from groups in a user’s newsfeed, so you have a high chance of showing up, especially compared to your Page posts, further increasing your organic reach.
Livestream using Restream
Social media has gone further from just seeing static pictures and videos to live to stream. Livestreaming lets you form a more personal relationship with your followers, lets you get in touch with your viewers in real-time, and thus helps you assess reactions as they happen in real life.
Almost all social media platforms offer live streaming services – Instagram, Facebook, and even Twitter. Not to mention there are other niche streaming services such as Twitch for gamers and Mixcloud for artists. Streaming in any of them one by one can be both a nightmare and a hassle.
Thankfully, we have Restream. This platform lets you go “live” with just a few clicks of a button on all platforms you select. You don’t have to set up each of your social media accounts to go on living anymore. Just log in to Restream, and it’ll take care of the rest for you.
Leverage using LinkedIn
A platform that tends to get overlooked is LinkedIn. While this social platform is a fine line between personal and professional, posting appropriate content can be confusing and time-consuming. But here are a few ways you can use LinkedIn to increase brand awareness and drive traffic to your website:
Post Quality Content – unlike other social media platforms, LinkedIn is geared towards professionals, that is, when people log in to LinkedIn, they’re looking for information about their jobs and career, updates about brands, or simply to be abreast of the latest business affairs. So, before you post anything, keep in mind that your goal is to provide value for these professionals.
Use LinkedIn to Gain Credibility – by posting something of value, let’s say you’re a real estate practitioner, posting updates about the real estate market of your community is already giving value. It takes you one step closer to being an industry influencer.
Improve your SEO using Ubersuggest
Ubersuggest is a tool that is meant to help you improve your SEO, find great keywords, generate content ideas, analyze backlink data, and much more.
Previously, we talked about how topic clusters improve your website’s authority for a given topic. You can capitalize on this further by making sure your blog post is search engine optimized—that is, it must have all the necessary keywords, relevant, and has enough backlinks.
Ubersuggest works by analyzing keywords, backlinks, and domain data to help give you an accurate idea of how valuable and competitive they are. You can type in a keyword inside their search bar and see all the important data the tool returns for you to analyze.
Ubersuggest has a free version and is worth it. It has tons of data that you can use to gain valuable SEO insights and ideas about what kind of keywords you should target. It’s an indispensable tool to increase your website traffic.
Improve your Google Business Profile
Another overlooked online profile that you need to optimize is your Google My Business listing. Improving it gets you 7x more visits than an incomplete one. Imagine yourself being in the shoes of your customer. When you go to Google to search for something, isn’t it frustrating to see incomplete results? Sure, the name appears but there’s no mention of its address, business hours, or even a legit business number.
Keep in mind Google is getting smarter and more intelligent with its results pages. If your listing provides all the information a potential customer needs to make a decision, they might skip your website but will contact/visit your business directly, which is even better than a website visit!
Interview Industry Leaders and Peer Leaders
No matter which industry you’re in, one of the best ways to get from being a beginner to an expert is to interview those who have made it. Seeking a mentor sounds like a daunting task, but you’d be amazed how many people will be willing to talk to you if you just ask them.
Send out emails requesting an interview with leaders in your industry. The interview itself may be something worth publishing as a blog (after asking permission from the interviewee, of course). Not only will the name recognition boost your credibility and increase traffic to your website, but the interviewee will also probably share the content too, further expanding its reach.
Pay Attention to On-Page SEO
When talking about keywords, one just doesn’t add them randomly and expects their website to be on the 1st page of any search engine search result. Keyword placement involves both art and science.
For your post to be search engine optimized, it has to follow a certain structure: it has to have a title (of course), an H1 heading (which contains an introduction – 100 words are good enough), at least a couple of H2 headings, body, images, and a meta description (a short description of the blog post appearing in search engine results). All of these should contain your keywords so that the algorithm gods can interpret your website as an authority on a given subject and consequently help it rank better in search results.
Be sure to check out our other posts on SEO:
- Topic Clusters for SEO: What, Why, and How
- Internal Linking Strategy for SEO: Actionable Tips
- Soft 404 Errors: What They Are and How to Fix Them
- 9 Image Optimization Tips for SEO
- 10 Website Performance Metrics You Need to Know
- Writing Real Estate FAQs for SEO
- 11 Small Things On Your Website That are Hurting Your Traffic
- 7 Easy Link Building Tips for Real Estate Agents
- 11 Top Real Estate SEO Tips for Your Homepage
There are various ways to increase your website traffic and help it rank better in search engine results. You can start by following the free tips shared above, which do not require much technical know-how to get started.