No one can argue the importance of an online presence in the real estate industry. Even more important is your local online presence. Whether it is buying or selling a house, clients go online as the first step for research of specific areas, what to expect, and the price of listings. To dominate local search a real estate blog is essential. Because content is king in digital marketing, the content in your blogs will put you in a better position in local search SEO ranking to what buyers and sellers are looking for — information. So, real estate blogs will enable you to reach your local audience, and generate local hyper-targeted leads.
Your real estate blog allows visitors and readers to know you and your brand of service. All you have to do is start writing. Where do you begin?
Here are the top 12 best real estate blog ideas to dominate local search:
1. Local listings
Real estate is a niche-rich industry. This means it is vast, and you want to narrow it down to a particular area, district, and community. Localizing your blog targets those interested in a specific area and the demand/supply of properties in that area. Write content that will give readers information on property listings. Categorize the list on great value, the cheapest, and luxurious/expensive. This will establish your reputation as the authority for a particular community or area.
Your service and business are your investments. How can you relate your experience as an investor to your clients investing in a home or selling their property for profit? Share your story, the journey, and a little behind the scenes of who you are as a business owner and how this can be related to them. Inspire your readers to take that leap of action with your support and services on their real estate journey.
3. Reviews & Testimonials
You may not want to toot your own horn, but a little update on your own milestones will not hurt. This will establish your track record and reliability in service. In addition, current and past customers who you have worked with can give your target audience a glimpse of who you are in action. How and what particular issues were you able to help them with. Aside from their testimonials, you can also provide your insight into the experiences. Problems or glitches that you were able to iron out that readers and future clients can relate to.
4. Housing Trends
This may be seen as a universal topic, but it can be local too. You can go local with your real estate blog with the current housing trend within your district—property sales, mortgage rates, current lending rules, and regulations vary as time passes. Provide your readers information on the current status quo, so they can make better decisions using your content.
5. Tips for Out-of-State Clients
Some home buyers are not all from the same state. Your target audience/clients could be out-of-state buyers opting to move for various reasons. Give them first-hand information about the area, such as the financial institutions offering loans and best locations that will fit their lifestyle, economic situation, and status—properties for singles, married, divorced, or retirees.
6. Special Interest Features for Kids
Real estate blogs are not limited to the interests or queries of adults. Add blogs that will spark the interest of parents and children. Aside from schools, what information can you offer parents and their kids? You can begin with community centers that exclusively cater to children, with activities such as sports, arts (dance, music, and art classes), and cultural events. Children are the most affected and vulnerable when moving to new homes and locations. So give them something to look forward to. Kid-friendly restaurants and ice cream shops are also interesting topics, rating them or giving reviews to help parents and kids navigate their way around their new surroundings.
7. Relocation Information
Moving from one state to another is not a walk in the park and can affect even the most organized people. Resources and information about businesses that provide services to relocating individuals—especially families and seniors/retirees—can make the move more pleasant and less stressful. In addition, you can reach out to these enterprises and create a partnership with them using marketing and referrals, another income channel for both of you, and a good way to spread awareness of your brand.
8. Home Improvements & Maintenance
Real Estate blogs that feature maintenance tips, creative ways to stage a home on a budget, and improvements that will bear more ROI for homeowners are great ideas to start with. Video tutorials and explainer videos on the how-tos of home improvement are great supporting blogging materials. In addition, you can feature your own home or property you sold or are selling. Sharing useful ideas with your readers further establishes you as an expert in your field. And this will not only gain the attention of your target clients but your peers as well. The info they get from your blogs is linked back to you. Thus, positively affects your SEO ranking.
9. Leisure & Local events
Keep your audience abreast of what is happening in the community and surrounding neighborhoods. Charity events, community projects, and estate sales are interesting topics relevant to individuals and families wishing to be part of a community in the near future.
10. For Furry Family Members
If your niche includes people with pets, then write blogs about amenities and facilities that help take care of them. Not all establishments are pet-friendly. Veterinary clinics and grooming salons may not be readily available within the community vicinity. Write about the businesses that allow furry babies and even cater to their own needs. Make a compilation and blog about each one, or create a review, put in customer testimonials. Feature your pets and where you go for vet services, grooming, favorite dog parks, and hiking trails. People love their pets and consider their welfare and well-being too when moving to new locations.
Weekend getaways need not be far for a little R&R. Staycation places are interesting topics to give your audience the whole picture of the location. Hotels and spas are places to look forward to for quick breaks, whether overnight or just a day session. Same thing with salons, aesthetic clinics, and hospitals. This is valuable information. Self-care, wellness, and health are important.
12. Amortization, Math & Real Estate Legal
Your blog is your platform to express your brand and service. Along with these ideas presented here, do not forget the important aspects of being a real property agent. It is to assist people and facilitate their journey—providing them convenience and knowledge. Amortization, credit standing, and computations are aspects they need to understand. Although you may provide them with appropriate assistance, it is better to know the ropes of acquiring or selling properties beforehand. Buyers and sellers gravitate towards knowledgeable and experienced agents to guide them and secure that they are in good company.
What Are The Benefits of Writing Real Estate Blogs?
Writing real estate blogs has its rewards. First, it is your own platform to communicate with your local search audience. Aside from social media, this is where they can get to know you as a service provider, person, and more. So here are the benefits of real estate blogs and why you must include them in your online marketing strategy to dominate local search.
- Builds your reputation as an expert in your chosen niche. People always want to hire experts. They want someone who’ll be able to assist with their issues and answer their queries. You establish your reputation through the real estate blogs you publish.
- Local content. Online real estate is niche intensive, and to dominate local search content, you need blog posts relevant to the location of the listings. In addition, posting real estate blogs that feature local topics makes your website more searchable. And you can earn backlinks from other agents who want to refer to your unique local information.
- Helps in your professional development. Believe it or not, writing and researching topics on real estate and other content will help you be a better agent. Plus, providing information to others actually gives you a solid and strong fundamental understanding of the profession and the work it entails.
- A venue for professional networking. When your blogs start to rank on Search Engines, and people start to pay attention, your audience will expand to other agents, your peers. It will be mutually beneficial to connect and build a business relationship.
- Increase business potential. People go online for listings, market prices, and real estate services. Your real estate blog, once it creates traction in SEO ranking, will increase your visibility. The better your SEO ranking, the more you will generate leads & transactions.
Real estate blog benefits far outweigh the setback. The setback being it may consume your time, doing research, and writing. The best way to tackle this setback is to plan ahead. Create a list of the blog posts you want to write or be written for a certain period. Stick to the list. Be consistent in posting your blogs. The ideal frequency ranges from 1 to 3 times a week.
Promote your blogs on your social media platforms. Write 2 to 3 descriptive sentences of your blogs with your keywords. Blogging and local search SEO ranking require the support of social media to promote and solidify the SE ranking. The more likes and clicking of the link on SocMed platforms, the more SE will notice your content.
A real estate blog is an essential part of digital marketing for SE to rank you as a legitimate, credible, and reliable online business. Blogs reward your business, professional and personal growth.