How can I increase lead generation & conversion?

4 min read Knowledge Base

The first thing you need to do is make sure you have CT Leads Pro installed and activated, it comes preinstalled with the setup wizard for Real Estate 7 but recommend double-checking.

Require Users to Register to See Listings

One of the best ways to generate leads is to require people to register to view listings, this can be done via your WordPress admin > Real Estate 7 Options > Listings > Require Users to Login/Register after X amount of Listing Views? (admin screenshot), make sure you enter a number in “Number of Listing Views” as well, a good standard is 4, and keep in mind this will persist a login/register modal for every page view after they hit that limit.

If you’re running CT IDX Pro+ you’ll enable that via Settings > CT IDX Pro+ > Login/Register > Forced Registration

Incorporating Automated Home Valuations to Boost Lead Generation

Our Automated Home Valuations plugin offers a seamless way to capture leads by providing instant and accurate home valuations based on local market data. Integrating this tool on a landing page can significantly enhance user engagement and conversion rates. By offering free home valuations, you incentivize visitors to submit their information, which can be nurtured into qualified leads.

To maximize effectiveness, drive traffic to this landing page through social media campaigns, targeted ads, and email marketing. Emphasizing the value of a free, no-obligation home valuation can help attract more potential clients, leading to increased conversions.

Implement a Real Estate AI Chatbot for Enhanced Lead Engagement

Integrating our Real Estate AI Chatbot into your website and communication channels can significantly boost lead generation and conversion rates. This AI-driven assistant engages clients around the clock, providing instant responses, capturing leads, and scheduling appointments without manual intervention.

Key Benefits:

  • 24/7 Availability: The chatbot ensures that potential clients receive immediate assistance at any time, preventing the loss of leads due to delayed responses.
  • Personalized Client Interaction: By analyzing user data, the chatbot offers tailored property recommendations and answers specific client inquiries, enhancing the user experience.
  • Automated Lead Qualification: The AI assistant engages visitors, gathers pertinent information, and qualifies leads, allowing agents to focus on high-priority prospects.
  • Seamless Appointment Scheduling: Integrating with booking systems like Calendly, the chatbot can schedule property viewings and consultations, streamlining the process for both clients and agents.

Implementation Steps:

  1. Create Your AI Chatbot: Sign up for the ChatSpark platform and set up a new chatbot that aligns with your brand identity.
  2. Train the Chatbot: Input your real estate website URL and any additional resources to enable the chatbot to provide accurate and comprehensive responses to client inquiries.
  3. Integrate into Your Platforms: For WordPress sites, utilize the ChatSpark plugin to embed the chatbot. For other platforms, incorporate the provided embed code into your website’s HTML.

By adopting a Real Estate AI Chatbot, you can ensure continuous client engagement, efficient lead management, and improved conversion rates, all while reducing the manual workload on your team.

Build Landing Pages for SEO

What do visitors see when they arrive at your site? Your first thought is your homepage, but you’re missing a major opportunity to personalize the home buyer/seller journey with custom landing pages.

Creating and using landing pages for:

  • Communities & Neighborhoods — (example)
  • Home Valuation Requests or CMA (Comparative Market Analysis) — (example)
  • Pocket or Exclusive Listings — (example)
  • First-Time Home Buyer Guides
  • Seller Guides
  • Pre-Filtered Listings Search — (example)

These can all easily be customized by using our prebuilt templates or creating your own with Elementor and the plethora of custom modules included, we also offer Elementor Design Services if needed.

Increase engagement, workflow, and automate with CT Leads Pro Extensions

You’ll find this in Real Estate 7 Options > Extensions, and while CT Leads Pro is a full CRM, with our extensions you can tailor and enhance it to fit your needs. This area includes both free and paid extensions designed to boost your site and workflow.

Engage and promote through social media

The importance of social media for real estate can’t be stressed enough, according to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry.

  • 77% of realtors actively use social media for real estate in some way, shape, or form
  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources
  • 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

Here are some great articles to read on the subject: